Dr. Jens Pohlmann’s latest publication, “The Creation of an Avant-Garde Brand: Heiner Müller’s Self-Presentation in the German Public Sphere”, is based on the author’s dissertation. In terms of content, the book examines the critical relationship between the avant-garde and marketing using the example of Heinrich Müller’s self-presentation in the German public sphere.
The cover of the book is based on a still from the Müller-Kluge interviews and was creatively transformed into the final image by ZeMKI member Hendrik Kühn.
You can find the book and further information here.
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